Web 2.0 Adoption Stereotypes

1. Groups

1.1. The Enthusiast

1.2. The Indifferent

1.3. The Skeptic

1.4. The Pragmatist

2. Slogans

2.1. "What is it?"

2.2. "What's the ROI?"

2.3. "What's In It For Me?"

2.4. "I Want It Now!"