NEW ZEALAND FASHION WEEK

1. Economic Factors

1.1. Allows local designers to promote their brand to a local and international audience

1.2. Opportunity for designers to attract future customers

1.3. Generates millions of dollars through media coverage

1.4. Ticket sales

1.5. Sponsers

2. Auckland

2.1. The event is hosted at the ANZ Viaduct Events Centre

2.2. Public transport

2.3. Offsite shows around the city

3. Target Market

3.1. Local and international buyers

3.2. people that are passionate about fashion

3.3. Up and coming designers

4. Leading fashion event in New Zealand

5. Enables local designers to promote their brand

6. The event generates an audience of over 30,000 people as well as millions of dollars through media coverage.

7. Stakeholders

7.1. Attendees

7.2. Models

7.3. Designers

7.4. Sponsors

8. Event History

8.1. Established in 2001

8.2. Is now arguably the most prestigious fashion event held in New Zealand

8.3. Occurs at the end of August - start of September