User Profile

1. Demographic

1.1. Suburb

1.2. Age

1.3. Gender

2. Lifestage

2.1. Family

2.2. Employment

2.3. Income

3. Media

3.1. Time

3.2. Channels

3.3. Behaviours

4. Brand

4.1. Awareness

4.2. Consideration

4.3. Advocacy

5. Products

5.1. Items

5.2. Channels

5.3. Upgrades