HUGE Advertising Agency

1. Finance

1.1. Handles payments of salaries, benefits, business costs, travel, etc.

1.2. Manages debt payment reminders to clients on a regular basis

1.3. Issues payments and books expenses for outside vendor parties

1.4. Generates invoices for clients

1.5. Manages payments of government taxes/fees on time

2. Media Buying

2.1. Builds strong business relationships with clients and media representatives

2.2. Negotiates and obtains advertising space for campaigns

2.3. Works with creative department and clients to ensure level of exposure is in line with campaigns and their ideas

2.4. Researches media to determine how best to work the budget (which outlet to advertise on, who to advertise to, etc.)

2.5. Ensures maximum efficiency of ad performance for entirety of campaign lifecycle/measures success of ad campaign

3. Production

3.1. Works with creative department to ensure ideas are realistic

3.2. Works with creative/account teams to determine acceptable budget

3.3. works with media and outside departments/vendors on specifications and deadlines for campaigns

3.4. Edits media for use in ads - produces finalized ads to vendor(s)

3.5. The nuts & bolts logistically of the agency

4. Account Services

4.1. Maintains good relationships and communication with clients

4.2. Oversees work done by the creative department

4.3. Drives the strategic direction of each ad campaign

4.4. Establish budgets to include approving payments to/from clietnts

4.5. writes creative briefs for campaigns to pitch to clients alongside creative director

5. Creative

5.1. Create artwork and craft visuals for ad campaigns

5.2. Ensures the quality of work on campaigns

5.3. Creates desire among public for products and services

5.4. Prepares campaigns for print - creates specific files for print press, creates different versions of same ad for multiple publications

5.5. Updates existing campaigns as needed