1. Press coverage and reception in the media
1.1. What defines a 'scandal' for a celebrity in each country?
1.1.1. allkpop | Breaking K-pop news, videos, photos and celebrity gossip
1.1.2. https://www.koreaboo.com/
1.2. How easily outcasted by the media, by the fans is a celebrity once they get involved in a 'scandal'
2. The relationship between the artist and their fans
2.1. Korean 'Sasaeng' fans
2.1.1. Psychology behind 'obsessive fan culture'
2.2. How much does an artist's career rely on their fans?
2.3. Nature of the fans in the US vs in Korea
2.3.1. " Fans consider themselves very intimate with the artist. You kind of want your artist to be kind of what's mine, in a 'my boyfriend', 'my husband' kind of way." Haeri Lee, K-Pop Talent Manager - The Next Bieber? How The K-Pop Industry Manufactures Stars
2.3.2. "Like in pop cultures where no one cares if Justin Bieber has 3 girlfriends, that would never be possible in K-Pop culture. Never." Haeri Lee, K-Pop Talent Manager - The Next Bieber? How The K-Pop Industry Manufactures Stars
3. Reception of K-Pop in the US and vice versa
3.1. e.g. BTS winning Top Social Artist Award at Billboard 2016, performing at the 2017 AMAs,
4. Landscape of the two different industries
4.1. What sells in each industry?
4.1.1. Looks? Does the ability to sing actually matter?
4.1.2. How do companies in each industry go about recruiting new artists?
5. Differences in beauty standards
5.1. Preferred body typess
6. Relationship between the artist and their company
6.1. Korean 'Slave contracts'
6.2. How often do artists leave the company/severe their contract early and what reasons do they cite?
6.3. Is there evidence to suggest that certain companies see their artists more as products/commodities than those with a dream and passion for music?
6.4. What is the typical procedure for an artist before/when they first start releasing music?
6.4.1. K-Pop idol 'trainees' - is there an American equivalent?