1. Goals
1.1. PageFly Premium announcement
1.2. Increase PageFly Reviews
1.2.1. 49 reviews / 5,263 users
1.3. Execution
1.3.1. Pre - launch: Dec 25 - Jan 3
1.3.2. Launch: Jan 4 - Jan 12
1.3.3. Post - launch: Jan 13 - Jan 26
1.3.3.1. Users go PRO during this time get 14-day trial: (KPI: 50 go PRO -> ? pay PRO)
1.3.3.2. Users already in PRO during 3-month trial:
1.4. Audiences
1.4.1. 1. Users who joined before Jan 4
1.4.1.1. In App KPI: 7% conversion to App Listing -> 3% reviews=3 Email: KPI: 1.5% conversion from App Listing to review=2 Facebook: KPI: reach 200 mem, 5% to App Listing -> review =1
1.4.2. 2. Users go PRO during this time get 14-day trial:
1.4.2.1. BOGOF: Purchase PRO and get 1 month for free
1.4.2.2. KPI: 500 installers, 50 go PRO - estimate based on the current organic traffic
1.4.3. 3. Uninstalled users: > 2k
1.4.3.1. KPI: 38%=890 open rate, 3%click, gain back 20 users for 14-day trial
2. Pre-launch: now - Jan 3
2.1. SS Blog
2.1.1. Tasks
2.1.1.1. Tuan - Write the Blog post
2.1.1.2. TA - Benefits of PageFly PRO
2.1.2. Funnels: Blog Post -> PF App listing
2.2. In App
2.2.1. Tasks
2.2.1.1. Van - Write the content for popup & middle announcement
2.2.1.2. Dev guy - Setup popup
2.2.1.3. Update design of Bearie
2.2.2. Funnels
2.2.2.1. Funnel #1: popup -> PF App listing
2.2.2.2. Funnel #2: middle box -> Landing -> PF App listing
2.2.2.3. Funnel #3: right column -> Blog post -> PF App listing
2.3. Email
2.3.1. Tasks
2.3.1.1. Van - #1 - Write email announcement for existing users
2.3.1.2. Van - #2 - Write email for un-installed users
2.3.1.3. TA - Setup GetResponse
2.3.2. Funnels
2.3.2.1. For existing users
2.3.2.1.1. Condition
2.3.2.2. For un-installed users
2.3.2.2.1. Condition
2.4. PageFly Facebook Group
2.4.1. Tasks
2.4.1.1. Lan - Write the Facebook Post
2.4.2. Funnels: Post -> Blog Post -> PF App listing
3. Launching: Jan 4 - Jan 12
3.1. Email Follow Up sequences
3.1.1. from FREE to PRO
3.1.2. PRO users during 14 days
3.1.3. Tasks:
3.1.3.1. Write email follow up sequences and setup in GetResponse
3.1.3.2. Write blog posts educating FREE and PRO users
3.2. Channels to research
3.2.1. WarriorForum - Tony
3.2.2. Adroll remarketing - TA
3.2.3. Micro influencers - Van
3.2.4. S Forum seeding - Team
3.2.4.1. Funnel: S forum -> SS Blog -> PF Ap listing