Democratization

1. Medicine

1.1. Participatory medicine

1.2. Patient empowerment

1.3. Health commons

1.4. Identification with condition

1.5. Patient communities

2. Media

2.1. Social media

2.2. Creative commons

2.3. Memes, message cluster, packets of ideas

3. Politics

3.1. New Grassroots

3.1.1. Technopolitics

3.1.2. Independent vs "astroturfed"

3.2. Consultant-drive "establishment"

3.3. Politicians

3.4. Politics vs Policy

3.5. Governance

3.5.1. Decision process

3.5.2. Decision ownership

4. Markets

4.1. VRM

4.1.1. Market identity vs personal identity

4.2. Social feedback loops

4.3. Brand identity/adherence

4.4. Customer base/community

4.4.1. Fans/critics

4.5. Statistical identity