NZDF
作者：Roosje van der Werff
1. Creative direction - from client
1.1. Plays with what it means to be a defence force employer
1.2. The thing "you" identify with most
1.3. Niche passions + bigger purpose
1.4. contextually + (time specifically) fits their message within the media
2. Mirror background
2.1. With vinyl overlay JCDecaux Innovate photo gallery | JCDecaux North America, Outdoor Advertising
3. Hyper-targeted site selection with pano posters
