Structure

1. PLG

1.1. Freemium?

2. Contas

2.1. i18n

2.2. decrease tickets

2.3. billing

2.4. RD stuff

2.5. better engineering > new product

3. RD Station Marketing

3.1. PUFA

3.1.1. Standard Experience

3.1.2. Digital marketing is complex

3.1.3. Touchs

3.1.4. Friction

3.1.5. Partner (future merge)

3.2. NPS

3.2.1. UX

3.2.1.1. design system

3.2.1.2. features funnel

3.2.2. Lack of features

3.2.2.1. automation

3.2.2.2. analytics

3.2.2.3. segmentation

3.2.2.4. a/b email

3.3. Reliability & Quality

3.3.1. stop new issues

3.3.2. new architecture to scale

3.3.3. solve current issues

3.4. decrease tickets

3.5. i18n

3.5.1. LATAM issues

3.5.2. GDPR

4. Platform

4.1. CDP

4.1.1. Dev

4.1.2. Migration

4.2. Data Lake & Internal Systems

4.3. Killer use cases

4.3.1. Apps

4.3.1.1. Partners

4.3.1.2. Organicas

4.3.2. APIs

5. CRM

5.1. M&A

5.1.1. Integration

5.1.1.1. UX

5.1.1.2. Team

5.1.1.3. Tech

5.1.2. Business Model

6. People

6.1. Hiring senior and talented

6.1.1. +50% RDoers

6.2. Scale all layers

6.3. low turnover