1. Lead Generation
1.1. Postcard Prep -Nicole
1.1.1. Apply TT-2 days
1.2. Postcard Prep -Steve
1.2.1. Footwear Retailers
1.2.2. Print Labels
1.2.3. Buy Postage
1.2.4. Apply Labels & Postage
1.2.5. Goal: Mail 250/wk
1.3. Mailing List Mgmt
1.3.1. Footwear Retailers List
1.3.2. Boot Repair List
1.4. Budget
1.4.1. Postcard Printing
1.4.2. Postage
1.4.3. Postcard Shipping
1.4.4. Mailing List Records
2. Free Sample Request
2.1. In bound Request
2.1.1. Phone
2.1.2. Website
2.2. Process/Ship Sample
2.2.1. Package Contents: Product, Welcome Letter & Insert
2.2.2. Victor Process & Ship
2.2.3. Email Invoice & Tracking to Steve
2.3. Process lead
2.3.1. Email to Prospect order tracking info-Nicole
2.3.2. Phone Call-Steve
2.3.3. Input Lead Record into ActiveCampaign
2.4. Budget
2.4.1. Printing
2.4.2. Postage
2.4.3. Tuff Toe Product
3. New Dealer
3.1. Completed Dealer Packet
3.1.1. MAP
3.1.2. Application form
3.2. TCAP Interested
3.2.1. Want to sell TT first then look at TCAP program
3.2.2. Follow up after 1 month
3.3. Dealer Listing
3.3.1. Add listing to tufftoe.com
4. Sales
4.1. 1st Follow Up
4.1.1. 2-3 weeks
4.1.2. Call & Email
4.2. 2nd Follow Up Call
4.2.1. 3-4 weeks
4.2.2. Call & email
4.3. Postcard Follow Up
4.3.1. 4 weeks (If not able to contact via phone)
4.3.2. 2 Months
4.3.3. 3-4 Months
4.4. 3rd Follow Up Call
4.4.1. 2-4 months
4.4.2. Call & email
4.5. Budget
4.5.1. Postcard Printing
4.5.2. Postage
5. Close
5.1. Take Order
5.1.1. Online/Phone
5.1.1.1. Retailer Starter Pack
5.1.1.1.1. TCAP Starter Pack
5.1.1.2. Email New Dealer Packet
6. New TCAP & Dealer
6.1. TCAP Packet
6.1.1. MAP
6.1.2. Application form
6.2. TCAP Training
6.2.1. Training Videos
6.2.2. Submit Videos
6.2.3. TCAP Poll
6.2.4. TCAP Cheat Sheet
6.3. TCAP Listing
6.3.1. Add listing to tufftoe.com
6.3.2. TCAP Directory Page
7. Current Post Cards
7.1. Lead Gen
7.1.1. 5x7
7.1.2. 4x6
7.2. Follow Up
7.2.1. 5x7