1. Cultural
1.1. Target market
1.1.1. Colour
1.1.2. Design
1.1.3. functionality
2. Aesthetics
2.1. Colour
2.1.1. Block Colour
2.1.2. Colourless/transparent
2.1.3. Multi-coloured
2.1.4. Bright
2.1.5. Dull
2.2. Texture
2.2.1. Shiny
2.2.2. Rough
2.2.3. Smooth
2.3. Finish
2.3.1. Varnish
2.3.2. Polish
2.3.3. Lacqured
3. Cost
3.1. Expensive
3.2. Cheap
3.3. Selling price
3.3.1. Profit
3.3.2. Budget
3.3.3. Production cost
4. Social
4.1. Benefits society
4.1.1. Fairtrade
4.1.2. Red Tractor
5. Functionality
5.1. strength
5.1.1. Shear strenght
5.1.2. Bending strength
5.1.3. Compressive strength
5.1.4. Tensile strength
5.1.5. Torsional strength
5.1.6. Not required
5.2. Conductivity
5.2.1. Thermal
5.2.2. Electrical
5.2.3. Insulator
5.2.4. Not required
5.3. Shape
5.3.1. Malleability
5.3.2. Ductility
5.3.3. Plasticity
5.3.4. Elasticity
5.4. Durability
5.4.1. Brittle
5.4.2. Hard
5.4.3. tough
5.4.4. Rigid
5.4.5. Stability
6. Availability
6.1. National
6.1.1. Local
6.1.2. Distance
6.2. International
6.2.1. Within E.U
6.2.2. Not in E.U
6.3. Abundancy
6.3.1. Common
6.3.2. Rare
6.4. Delivery Time
6.4.1. Long
6.4.2. Short
7. Enviroment
7.1. Sustainability
7.1.1. Renewable
7.1.2. Non renewable
7.1.3. Recyclable
7.1.4. Reusability
7.1.5. Biodegradablity
8. Ethical
8.1. responsibility
8.1.1. production
8.1.2. resources used
8.1.3. Workers
8.2. Moral Principles
8.2.1. Vegan
8.2.2. Muslim
8.2.3. Vegetarian
8.2.4. Jewish
8.3. Legality
8.3.1. yes
8.3.2. No