1. Yes
1.1. Are you evaluating a program or a product?
1.1.1. Program
1.1.1.1. What is the purpose of the evaluation?
1.1.1.1.1. Evaluate merit of program goals (Fitzpatrick, p. 73)
1.1.1.1.2. Evaluate objectives (Fitzpatrick. Objective-oriented evaluation approaches. Chp 4, p. 71-82)
1.1.1.1.3. Provide information to aid decisions (Fitzpatrick. Management-oriented evaluation approaches. Chp 5, p. 88-99)
1.1.1.1.4. Professional judgement of quality (Fitzpatrick. Expertise-oriented evaluation approaches. Chp 7, p. 112-128)
1.1.1.1.5. Better understand and serve the needs of program participants (Fitzpatrick. Participant-oriented evaluation approaches. Chp 8, p. 129-151)
1.1.1.1.6. Monitor and support social innovation. Be responsive to an evolving project in a complex dynamic system, where goals are emergent and changing.
1.1.1.1.7. Empower participants to conduct their own evaluations
1.1.2. Product
1.1.2.1. What is the purpose of the evaluation?
1.1.2.1.1. Conduct a market analysis
1.1.2.1.2. Provide information to consumers about products to inform purchasing (Fitzpatrick, Consumer-oriented evaluation approaches. Chp 6, p.100-111)
1.1.2.1.3. Provide information to designers to improve a product/ interactive learning system (Reeves, Interaction Learning Systems Evaluation)