Competing In A Global Context

1. Marketing

1.1. New Markets

1.2. Actual and potential consumers for particular products and services.

2. Supply Chains

2.1. Vertically Integrated

2.2. Outsourcing

2.3. Bullet Whip Effect

3. Global Expansion

3.1. External influences

3.2. Divergence

3.2.1. Convergence

3.2.1.1. Crossvergence

3.3. Technological Improvements

4. Global Trade

4.1. Porters Diamond And Five Forces Model

4.2. Cultural Differences And Potential Trade Barriers

4.3. Trade Relations Between Countries

5. Tax Issues

5.1. Base Erosion and Profit Shifting (BEPS)

5.2. Unitary Taxation

5.3. Transfer Pricing

6. Branding

6.1. Geographical Branding

6.2. Innovation Of Brands In Countries

6.3. Increase In Sales And Improving Longevity Of Product

7. Employee Relations

7.1. Individual and collective relationships in the workplace

7.2. Influence Of Human Resources

7.3. International Markets For Employees