INNOVATION STRATEGY
作者：Reemal Rmc
1. Increase Competitiveness and Market reach
2. PROCESS
2.1. Tun based on cost reduction, improvement of product or flexibility of production
2.2. Steps
2.2.1. 1. Idea generating
2.2.2. 2. Advocacy/Screaning
2.2.3. 3. Experimentation
2.2.4. 4. Commercialisation
2.2.5. 5. Diffusion & Implementation
3. PROS & CONS
3.1. Advantages
3.1.1. Improves Productivity
3.1.2. Reduce cost
3.2. Disadvantages
3.2.1. Costly & Time consuming
3.2.2. Business & Reputation Risks
3.2.3. Waste resources if product dose not sell
4. Example : Coca Cola
5. example : The amazon dash button
6. More effective product and process
7. New idea and creative toughts
8. Should be something inspiring and one that adds value to product/service
9. WHAT
9.1. A tool essential for componies that want to gain a compitative advantage
10. TYPES
10.1. Disruptive innovation
10.1.1. creates new market and value products
10.1.2. it disrupts the existing market and value products
10.1.3. Examples : The Pocket Calculator
10.2. Radical innovation
10.2.1. creates great difficulties for existing firms
10.2.2. leave space for new firm entry
10.3. Arcitectural innovation
10.3.1. changes a few components
10.3.2. basic competency untouched