1. New Technological Realities
1.1. Decentralized Syndication
1.1.1. RSS
1.1.2. Atom
1.1.3. Pod/Vid/Vod Casting
1.1.4. RSS/Feed Readers
1.1.4.1. Bloglines
1.1.4.2. Newsgator
1.1.4.3. Netvibes
1.1.4.4. Page Flakes
1.1.4.5. Google Reader
1.1.5. FeedBurner
1.2. Blogs
1.2.1. Conversative Voice in Publishing
1.3. Server Side Apps
1.3.1. Writely
1.3.2. 30 Boxes
1.3.3. 37 Signals
1.3.4. Flickr
1.3.5. Netvibes
1.3.6. Gmail
1.4. Tagging/New File Org Structures
1.4.1. Del.icio.us
1.4.2. Google Docs & Spreadsheets
1.4.3. Gmail
1.4.4. Flickr
1.5. Simplified UI
1.5.1. Less = More
1.5.2. No Bloat!
1.6. Semantic Parsing
1.6.1. Google Calendar
1.6.2. 30 Boxes
1.6.3. Stikkit
1.7. Flash Video
1.7.1. Embed Code
1.7.2. YouTube
1.7.3. Easy Upload
1.7.4. Community Rating
1.8. Wiki/Editable Web
1.8.1. Intranets
1.8.2. Wikipedia.com
1.8.3. Collaborative Space
1.9. Online Storage
1.9.1. Gmail 2 gigs
1.9.2. Box.net
1.9.3. etc.
2. New Social Realities
2.1. Community outside Geography
2.1.1. Blogs
2.1.2. Forums
2.2. Individualized Online Presence
2.2.1. MySpace
2.2.2. Blogs
2.2.3. LinkedIn
2.3. Community Evaulation
2.3.1. "Friending" in MySpace
2.3.2. LinkedIn Recommedations
2.3.3. "Rankings" in forums
2.4. Eager for New Levels Collaboration
2.4.1. Wikis
2.4.2. Meetup
2.4.3. Ning
3. New Marketing Realities
3.1. Viral Effect
3.1.1. Anti-Mass Marketing
3.1.2. Starts with Quality
3.1.2.1. Spreads because of Remarkability
3.2. Purple Cow: Overwhelm a Niche Market
3.3. Advertise to User Preference
3.3.1. Google
3.3.2. Amazon A9 Search