CRM

1. Social CRM

1.1. Marketing

1.2. Sales

1.3. Service

2. CRM-systeem

2.1. Customer-facing applicaties

2.2. Customer-centric intelligence applicaties

2.3. Customer-touching applicaties

3. E-CRM

3.1. Analytische e-CRM

3.2. MIS

4. Customuer Relationship Management

5. Wat?

5.1. Klanten analyseren en beter bereiken