1. Sources
1.1. Existing Weekly Digest Contact list
1.1.1. 12,000+ prospects
2. Questions
2.1. Can we simplify aim profiles?
3. Email track 2: aim-specific
3.1. 4-to-8 email series
3.1.1. AIM 1
3.1.1.1. ACTIONS for every email in series
3.1.1.1.1. Thank users who pre-reg
3.1.1.1.2. Continue series for non-openers, non-clickers, those who don't sign up
3.1.2. AIM 3
3.1.3. AIM 4
3.1.4. AIM 5
3.2. pulsed sequence
3.2.1. Email 1: Demonstrate a problem and a solution
3.2.2. Email 2: Generate interest in QIN benefits with links to provider-specific website resources
3.2.3. Email 3: Demo personality of QIN with emotional appeals (testimonials, etc.)
3.2.4. Email 4: Interact with QIN on social or newsletters to stay in-the-know
3.3. GOALS
3.3.1. Complete pre-reg form
3.3.2. Develop user profiles to assist in recruitment
4. Email track 1: general
4.1. Links in emails allow us to begin segmentation based on opens, provider type, pre-reg form
4.2. 4-to-8 email series
4.3. GOALS
4.3.1. Complete pre-reg form
4.3.2. Begin segmenting by provider type to prepare for recruitment
4.4. Pulsed sequence
4.4.1. Email 1: Demonstrate a problem and a solution
4.4.1.1. ACTIONS for every email in series
4.4.1.1.1. Thank users who pre-reg
4.4.1.1.2. Prospects added to segmentation lists if click on provider-specific links
4.4.1.1.3. Continue series for non-openers, non-clickers, those who don't sign up
4.4.2. Email 2: Generate interest in QIN benefits with links to website resources
4.4.3. Email 3: Demonstrate personality of QIN with emotional appeal (testimonials, etc.)
4.4.4. Email 4: Interact with QIN on social or newsletters to stay in-the-know