1. Target Audience
1.1. Who ?
1.1.1. Coaches
1.1.2. Players
1.2. Where ?
1.3. Languages
1.3.1. English
1.4. What are their needs ?
1.4.1. Want to improve
1.4.2. Want to get into the next division
2. Marketing
2.1. Logo
2.2. Art
2.3. Slogan
2.4. More Name Ideas
2.4.1. Coaching 2 Gamers
2.4.2. Coaching 4 Gamers
2.4.3. 2 names? One for coaching coaches, one for coaching players?
2.5. Color Scheme
2.6. Relationship Marketing
3. Costs
3.1. Hosting
3.1.1. DNS
3.1.2. SSL
3.1.3. Web server
3.2. A lot of man hours
3.3. Ltd Registration
4. Finance
4.1. I would be able to finance Hosting and Reg If I could have a prototype, business plan to pitch to my dad. He'd probably support the idea. (Rob)
4.1.1. if you begin writing up a requirements list (after we have started agreeing to idea's) i will start getting something together :)
4.1.2. Hosting is fine i have plenty of experience, its just the funding, if worst comes to it i can use the original website i used with the other site
4.1.3. If we get a set of drawings and flowcharts together we may be able to use that to get things started :)
4.1.4. made a specification document for things we fully agree on :) (in same folder)
5. Issues
5.1. Management of coaches
5.2. Communication between team coaches
6. Coaching for new coaches
6.1. Could be several ways to go about this
6.1.1. Level system
6.1.1.1. Coach experience level along with a star rating.
6.1.1.2. Once certified, can further their certification by getting a mentoring cert qualifying them to train other coaches.
6.1.1.3. Upon max level there are available options to earn a certificate in coaching.
6.1.1.3.1. Perhaps different levels of certification, can't really self proclaim the certification... if we can get the backing of a major gaming company we will be able to do it
6.1.2. Coaches coach Coaches
6.1.3. Forums
6.1.3.1. A forum exsclusive for coaches only.
6.1.3.2. Well moderated.
6.1.3.3. Encourage discussion to raise the benchmark for coaching standards.
6.1.4. Generate courses
6.1.4.1. Credibility
6.1.4.1.1. How ? Game producer approved eg. Riot
6.1.4.1.2. What ? Gaining approval to put a stamp on our courses and certificates.
6.1.4.1.3. Why ? Consumer confidence is key in online business.
7. Multiple Regions?
7.1. EU and NA will be easiest due to a lot of English spoken.
7.1.1. Start small end big, good idea to focus on English speaking then have multiple supported languages in the future (as more support picks up)
7.1.2. we also provide german already (with Aew1n)
7.1.3. I think eu may be difficult, at least until we get a few coaches on, mainly as there are several language barriers we may need to face
7.2. China, Korea? Would require getting native speakers with coaching knowledge as head coaches.
7.2.1. Would also require getting over into their network
8. Run like a BUSINESS.
8.1. Recruitment + Selection
8.2. Structure
8.2.1. Manager
8.2.2. Head Coaches
8.2.3. Head Developer
9. Gap in the market
9.1. Few coaching sites exist.
9.2. General coach finders
9.3. 1 Mentor System
9.4. NO COACHING DEVELOPMENT SITES
9.5. Coaching will become much more popular with riot pushing coaching <- hear more about it
10. All coaches will be approved.
10.1. Increases consumer confidence
10.2. Highly reduces chances of scams,
10.3. But limits user base -> increases likelihood that people will be turned off
11. Multiple Platforms
11.1. League Of Legends
11.2. Starcraft 2
11.3. CS:GO
11.4. Dota 2
11.5. COD
11.6. Smite
12. Development of the eSports scene
12.1. Creating a breeding ground for coaches benefits the whole of eSports.
13. Pro's & cons
13.1. Pro's
13.1.1. Severe gap in the market
13.1.2. Helping to improve the eSports scene
13.1.3. feel good factor ^_^
13.1.4. One hell of a thing to put on a CV :)
13.1.5. should be able to get support if we work hard at it
13.1.6. one of a kind service
13.2. Con's
13.2.1. volitile sector
13.2.1.1. We don't know how long esports will be around, its looking good so far but may have issues in the future :|
13.2.2. How many people are willing to pay for coaching?
13.2.2.1. I feel like a system where everything is organised and run through a well produced website would by itself, make people more willing to try coaching out. Right now all these sites are.... sketchy... like, you have to contact through the site. Add them on skype, discuss payment and do it via paypal gifting or so. Like... really ?
13.2.2.1.1. There is the possibility of making web provided payment options:
13.2.2.2. Is there a way for us to test this? Strawpoll reddit post? Likely to get noticed? Probably not :/
13.2.2.2.1. Issue here is if there is popularity more people are likely to try and take the idea (more competition)
13.2.3. will be hard to get the name out there
13.2.3.1. Reddit
13.2.3.2. Twitter
13.2.3.3. Partnerships ?
13.2.3.3.1. Sticking with the Theme of developing the eSports scene. Eg. That fantasy league game for money, eSports Journalist sites.
13.2.4. community may be toxic towards people who are just wanting to learn (i call it the "solo q effect")
13.2.5. Limiting our audience by focusing purely on gamer's (niche market)
14. Place for Coaches to develop
14.1. Levels (examples only)
14.1.1. Lvl 1 Coaches - Free only
14.1.1.1. First few posts monitored to ensure they aren't trolls? (depends on the method)
14.1.2. Lvl 2 Coaches - £5 Session Limit
14.1.3. Lvl 3 Coaches - £15 Session Limit
14.1.4. Affiliated Coaches - No Limit
14.1.4.1. Finders fee?
14.1.4.2. could be last level where they have the "qualification" to charge there own price
14.1.4.3. % of coaching price
14.2. End goal of creating coaching qualification or certificates approved by companies such as Riot.
14.2.1. Pro coaches developed with high end qualifications
14.2.2. Makes some certification that can be viewed by players who require coaching but may not believe that a player is good enough
14.2.3. gives lower level players who know the game well to have a place in the high end league of legends community
14.3. Could have a system where coaches view video's uploaded by players and per subscription level get a better quality of coaching (thank jay for that)
14.3.1. Sort of a stack overflow theme ->http://stackoverflow.com/ (Q&A)
15. Website
15.1. Development
15.1.1. I would like to set up a "Portal" so coaches can keep track of their clients and progress
15.1.1.1. Timetable
15.1.1.2. Skills
15.1.1.3. Highest difference (e.g. got team from bronze to gold)
15.1.1.4. highest level team
15.1.1.5. strongest coaching
15.1.1.5.1. single player
15.1.1.5.2. team
15.1.1.5.3. which role
15.1.1.6. Wanted to do this before, but didn't have time, should be pretty easy (just a user profile page)
15.1.2. Main site
15.1.2.1. Homepage
15.1.2.2. anyone can sign up? (no charge)
15.1.2.3. can get special signup deals?
15.1.2.3.1. Paid membership?
15.1.2.3.2. Free membership
15.1.2.4. Explain that this is a different service
15.1.2.5. Multiple pages for different games
15.2. Design
15.2.1. I think Alana will be more than happy to help with the designs.
15.2.2. Light colours with plenty of white space, make it social instead of serious (appeals to more than just serious gamers)