Product Launch Template

1. Positioning & Messaging

1.1. Positioning Statement

1.2. Messaging Copy

1.3. Overview of USPs

1.4. SWOT Analysis

1.5. Marketing Materials

1.5.1. Logos and Icons

1.5.2. Screenshots

1.5.3. One-Pager

1.5.4. Marketing Approved Customer Quotes

2. Strategic Projects

2.1. Strategic Project #1

2.2. Strategic Project #2

2.3. Strategic Project #3

2.4. Strategic Project #4

2.5. Strategic Project #5

3. GOAL

3.1. e.g. 1 Million Users by the end of the year

3.1.1. Sub goal #1

3.1.2. Sub goal #2

4. Buyer Personas

4.1. Jason Spencer - Startup Founder

4.2. Dana Van Etten - Head of Marketing

4.3. Tom Jacobs - Freelance UX Designer

4.4. Anne Adams - Scrum Master

5. Budget

5.1. 50K/month

5.2. 450K in total

6. Competitor Analysis

6.1. Competitor #1

6.2. Competitor #2

6.3. Competitor #3

6.4. Competitor #4

6.5. Competitor #5