Building a Social Clique

1. What?: Boulder Net group on LinkedIn

1.1. To bring together professionals in Colorado who are already in LinkedIn

2. Goal: Drive group membership

3. Method: Increase search engine presence

3.1. Prime the group: Invite members from my own network to join the group.

3.2. BoulderNet Blog: Stories about businesses, organizations, events and jobs in and around Boulder

3.3. Squidoo Lens: A portal for bringing together news, books and RSS feeds. Another purpose is to create link to LinkedIn group page.

3.4. Links in other blogs: Participate in conversations in other blogs and post link to BoulderNet blog for click-thrus

4. Results

4.1. Membership: 370+ members in 1 year. But growth rate is mostly attributable to LinkedIn adding support for group search

4.2. First two pages of Google Search: Search for "Boulder Network" and "Boulder Networking" in google gives links to the Blog,Squidoo Lens or the LinkedIn group page in the first or second page