Building An E-commerce Presence
作者:Nguyen “DexterLab” Duc Pham
1. Choosing Software
1.1. Simple vs. Multi-tiered
1.2. Website server software
1.3. Application servers
1.4. E-commerce Merchant server software
1.5. Web services & Open-source options
2. Choosing Hardware
2.1. Right-sizing your hardware: Demand Side
2.2. Right-sizing your hardware: Supply Side
3. Other Tool
3.1. Tool for interactivity & active contents
3.2. Personalization tools
3.3. Information policy set
4. Building E-commerce Website: Customer-oriented Approach
4.1. Key components of a web-site
4.2. Web-site benefits
4.3. Site-building life cycles
4.4. Constructing your website
4.5. Web navigation design
4.6. Design criteria
5. Building E-commerce Website: Systematic approach
5.1. Develop clear understanding of business objectives
5.2. Knowing how to choose the right technology for those objectives
6. Imagine your E-commerce Presence
6.1. What's the idea?
6.2. Where's the money?
6.3. Who & where is the target audience?
6.4. Where is the content coming from?
6.5. SWOT Analysis
7. Developing mobile website & applications
7.1. Planning & building mobile presence
7.2. Systematic analysis
7.3. Design considerations
7.4. Cross-platform design tools
7.5. Performance & cost considerations