Qualitative Vs Quantitative Research

1. Design

1.1. Quantitative

1.2. Structured

1.3. Predetermined

1.4. Formal

1.5. Specific

1.6. Qualitative

1.7. Flexible

1.8. Informal

2. Data

2.1. Quantitave

2.2. Quantities Counts Measures Instruments Numbers Statistics

2.3. Qualitative

2.3.1. Verbal descriptions Field Notes Observations Documents Photographs People’s own words Narrative

3. Objectives

3.1. Quantitative

3.1.1. Emphasizes numbers, measurements, control, and experimentation

3.1.1.1. This is the traditional scientific research

3.2. Qualitative

3.2.1. Emphasizes natural settings, observations, verbal narratives, and interpretations

3.2.2. Emerged from sociology

4. Goals

4.1. Quantitative

4.1.1. Establish facts

4.1.1.1. Outsider meaning

4.1.1.1.1. Show relationships

4.2. Qualitative

4.2.1. Develop understanding

4.2.1.1. Describe multiple realities

4.2.1.1.1. Insider meaning