1. Customers
1.1. Early adopter program
1.2. Reference customer program
1.3. Customer advisory program
1.4. Strategic briefings
2. Sales enablement
2.1. Marketing content
2.1.1. Blog
2.1.2. White papers
2.1.3. Webinars
2.1.4. Datasheets
2.2. Analyst briefings
2.3. Competitive intelligence
2.3.1. Battle cards
2.3.2. Latest intel
2.4. Conferences
2.5. Sales training
2.5.1. Demo scripts
2.5.2. Product presentations
2.5.3. External Roadmap
2.6. Business partners
2.6.1. Co benefit use cases
2.6.2. Roadmap briefings
2.7. Pricing model
3. Product Strategy
3.1. Minimal Viable Product
3.1.1. Foundational use cases
3.1.2. Performance Requirements
3.2. Long Term
3.2.1. Internal Road map
3.2.2. Market Vision
3.3. Market Sector
3.3.1. User personas
3.3.2. Buyer personas
3.3.3. MRD
3.3.4. Competition Analysis
3.3.5. Industry Analysts
3.4. Business Plan
3.4.1. Revenue model
3.4.2. Market Opportunities
3.4.3. Go-to-market plan
3.4.4. Success Baselines
4. Product Development
4.1. PRD
4.1.1. Product Vision
4.1.2. Target Architecture
4.1.3. Full Life Cycle
4.1.4. Integrations
4.1.5. Licensing
4.2. Development Plan
4.2.1. Release Plan
4.2.2. Product Owner
4.2.3. Sprint Reviews
4.2.4. Hosting DevOps
4.2.5. Build / Open source / Buy
4.3. Backlog use cases
4.3.1. Customers & Prospects
4.3.2. PRD Epics
4.3.3. Early Adopters
4.3.4. Support Issues
4.3.5. Partners Feedback
4.4. Technology partners
4.4.1. Partner programs
4.4.2. Industry groups