1. Business-Modell
1.1. Innovative approach to personal health management:
1.2. Connecting a personalized diet with your own doctor and insurance company
1.3. Science based diet and nutrition plan and cooperation with food supply
1.4. Delivering fitness equipment suited to your needs and be accompanied by your personal fitness coach
1.5. Be part of generation health
2. Cooperation
2.1. HelloFresh
2.2. Health insurance
2.3. Personal trainers
2.4. Doctors
2.5. Fitness Websites
3. We are a mixture of food- delivery, tracker and coach in one.
4. Opportunities
4.1. Five forces
4.1.1. Just the major points
4.2. PESTLE
4.2.1. Just the major points
5. Marketing
5.1. Cooperation
5.2. eCommerce
5.2.1. Social media
6. Target group
6.1. Gender
6.1.1. Male an female
6.2. Age
6.2.1. 16 - 40
6.3. Interested in
6.3.1. Fitness
6.3.2. Food
6.3.3. Health
6.4. Characteristics
6.4.1. Digital affinity
6.4.2. Willingnes to share private data digital
7. How we make money?
7.1. Customers
7.1.1. For free
7.1.1.1. Basic
7.1.1.1.1. Foodtracker
7.1.1.1.2. Access to general und basic nutrition plan
7.1.1.1.3. Fitnesstracker
7.1.2. Periodic payments
7.1.2.1. Subscription
7.1.2.1.1. Analysis of blood values
7.1.2.1.2. Define goals
7.1.2.1.3. Target/actual comparison of the nutritional values
7.1.2.1.4. Get a development plan
7.1.2.1.5. Get your individual nutritional plan
7.1.2.1.6. Quarterly update of blood values
7.2. Cooperations
7.2.1. Commission
7.2.1.1. HelloFresh
7.2.1.1.1. Offer individual food by HelloFresh
7.2.1.2. Health insurance
7.2.1.2.1. Commission against health information
7.2.1.3. Further offers
7.2.1.3.1. Book your own personal trainer
7.2.1.3.2. Fitness equipment
7.2.1.3.3. Internationaler Impfpass