1. Product
1.1. better quality
1.2. differentiated products
2. Operations
2.1. cost efficiencies
3. Digital tools
3.1. Farmer
3.1.1. App
3.1.1.1. helpline
3.1.1.2. passbook
3.1.1.3. push advisory
3.1.1.4. loyalty (gamification)
3.2. BMC
3.2.1. Mobile testing kits
3.2.2. DMS
3.3. Dairy
3.3.1. Analytics
3.3.1.1. procurement
3.3.1.2. route optimization
3.3.2. Advisory
3.3.2.1. ticket management
3.3.2.2. IVR
3.3.2.3. CMS
3.3.3. Field force
3.3.3.1. App
3.3.3.1.1. farmer management
3.3.3.1.2. BMC managment
3.3.3.1.3. training modules
3.3.3.1.4. directory
3.3.3.1.5. milk logistics management
3.3.3.1.6. calendar and task managment
3.4. Service providers
3.4.1. Health
3.4.1.1. ticket management
3.4.1.2. teat scoring
3.4.1.3. body scoring
3.4.2. Feed
3.4.3. Logistics
4. Farmer
4.1. increase revenue per farmer
4.1.1. productivity
4.1.1.1. Feed
4.1.1.1.1. ration balancing
4.1.1.1.2. facilitate sourcing of nutritionally enhanced feedstuffs
4.1.1.2. Health
4.1.1.2.1. preventive
4.1.1.2.2. curative
4.1.2. grow herd size
4.1.2.1. herd planning
4.1.2.2. breed
4.1.2.2.1. access to AI services
4.1.2.2.2. access to quality semen
4.1.2.2.3. complete breeding cycle management
4.1.2.3. buy
4.1.2.3.1. cattle marketplace
4.1.3. farmer loyalty
4.1.3.1. Pour higher volumes
4.1.3.2. Adopt recommendations
4.1.3.3. Share data
4.1.4. additional revenue sources
4.1.4.1. cattle sales
4.1.4.1.1. cattle marketplace
4.1.4.2. commercial fodder production
4.1.4.2.1. fodder marketplace
4.1.4.2.2. silage processing
4.1.4.2.3. dry fodder compacting
4.1.4.3. manure marketplace