1. Future Considerations
1.1. Direct Mail
1.2. Print Media
1.3. Radio
1.4. Google Ads
1.5. Living an ACTIVE LIFE TV program
2. Projects
2.1. GBMC Outpatient Joint Program
2.1.1. Website Updates
2.1.2. Strivehub Email Sequence
2.1.3. Led by Joe & Lindsay
2.2. GBMC Outpatient in Home
2.2.1. Rack Card Creation
2.2.2. Success Stories
2.2.3. Website Page?
2.2.4. Blog Post
2.2.5. Led by Joe & Lindsay
2.3. GPE for GBMC Front Line Workers
3. Therapist Marketing Activities/Promos
3.1. Green Ink to DC patients
3.2. Love notes to MDs
3.2.1. with progress notes
3.3. MD Thank you
3.3.1. Thank you/recognition
3.3.2. One objective observation
3.3.3. Future benefit/progress/value forecasting
3.4. Google Reviews
3.5. Facebook Post
3.6. Facebook Live
3.7. Ali to coordinate
3.8. Green Ink Letters
3.8.1. DC Patients
3.9. Success Stories
3.9.1. Mailed with Hand Written Thank you
3.9.2. Print Successful Facebook screenshots
3.9.3. 1 per location per month?
3.9.3.1. Prioritize Orthopedics
4. 1. Health Partners Specific Marketing
4.1. Referral Data Reporting directly to HP providers and administrators
4.2. Participate/Problem solve with Practice managers
4.3. Rack Cards Filled
4.4. Reach out to MDs and Practice Managers individually
4.4.1. Thank You to referrers
4.4.2. Non-referrers
4.4.2.1. What could we do to earn your referral?
4.5. Tin can & Stick
4.6. Dog & Pony show
4.6.1. 2X/year inservices
5. Lutherville/OM/Padonia
5.1. YouTube Advertisement
5.2. Multiple entry points
5.2.1. 1. Evaluation
5.2.2. 2. Free screens
5.2.3. 2b. GPE
5.2.4. 3. Knee Workshop
5.2.5. 4. Clinic visit
5.2.5.1. Meet with a PT
5.2.6. 5. Therapist call
5.2.7. 6. Information send and follow-up
5.3. Workshops
5.4. Print Ads
5.5. Business Specific Facebook Page
5.5.1. Facebook Advertising
5.6. Funnels
5.6.1. Landing Page
5.7. Mailers
6. 2. New Business
6.1. Seek Relationships with physicians, individuals and companies that can refer patients
6.1.1. Prospecting
6.1.2. Relationship development
6.1.3. Maintain
6.2. Seek Relationships with physicians, individuals and companies that could partner with us to attract new patients
7. 1. Growth X
7.1. Shoulder Workshop
7.1.1. Facebook Ad Marketing
7.1.2. Past Patient List?
7.1.2.1. evolving list
7.2. Email Campaigns
7.2.1. Selected based on marketing calendar
7.2.2. 1 campaign per month
7.3. Greatest Promotion Ever (GPE)
7.3.1. Performed prior to historical "slow" referral months or as part of a celebratory EVENT
7.3.2. 2x per year
7.4. Captured Audience Workshops (CAW)
7.4.1. Bi-monthly
7.4.2. Need to develop process for identifying and courting prospective partners.
7.5. Perry Hall Only!
7.5.1. Hopefully Lutherville Overflow
7.6. Summer coordinated
7.7. Conversion!
7.7.1. Respond to Booms!
7.7.2. Track in Launchpad
7.7.3. Summer and Liz
7.7.3.1. Reporting to Ali
7.7.3.2. Ali backs them up
7.7.3.2.1. Does some of the responding to be able to better understand and train/supervise others
8. Strivehub- Ali managed
8.1. 1. Physician Welcome Sequence
8.1.1. Regular communication with Garrett
8.1.2. Initiate Email Sequence
8.1.3. Personal follow up with new physician
8.1.3.1. Post week 1
8.1.3.1.1. Personal welcome - ask about whether they received our email
8.1.3.2. Post week 4
8.1.3.2.1. Do you have any questions regarding our emails or programs?
8.1.3.2.2. Have you had any issues with making referrals to our facility in the EPIC system?
8.1.3.2.3. We make it a point to meet with each new provider in the GBMC system to learn how best we can work with them and serve their patients. We are doing them through Zoom, when can I set that up for you?
8.1.3.3. Meeting week 6
8.1.3.3.1. Resend Zoom Link 24 hours before meeting
8.1.3.4. Post week 8
8.1.3.4.1. How has your experience been with our service
8.1.3.4.2. Is there anything we can do to better serve your patients?
8.1.3.4.3. Provide personal contact information to solidify partnership
8.2. 2. Regular Patient Communications
8.2.1. Current Recurrent Workflows
8.2.1.1. Happy Birthday
8.2.1.2. Review Campaign
8.2.1.2.1. Send to Evangelist - 5 days after last NPS response (should we shorten that?
8.2.1.3. Reactivation #1
8.2.1.3.1. 6 month after last visit
8.2.1.4. Direct Access Email
8.2.1.4.1. 3 months after last visit
8.2.1.5. Initial Evaluation Email
8.2.1.5.1. 3,2, or 1 day pre IE
8.2.1.6. NPS 1
8.2.1.7. NPS 2
8.2.1.8. Cervical Welcome
8.2.1.8.1. Neck Pain 2 days post IE
8.2.1.9. Shoulder Welcome
8.2.1.9.1. Shoulder Pain 2 days post IE
8.3. 3. Blog Promotion
8.3.1. 1 promotional email per blog post
8.4. Outpatient Joint Sequence
8.4.1. See Project Section
8.4.2. Managed by Ali
9. 2. Facebook & Instagram
9.1. Regular Content Posting- scheduled at least 1 month in advance
9.1.1. Motivation Monday
9.1.1.1. Success Stories
9.1.2. Treatment Tuesday?
9.1.2.1. Did you know we treat?
9.1.2.1.1. Infographics
9.1.2.1.2. Can link to a blog post (if we have one on the topic)
9.1.3. Who's Who Wednesday
9.1.3.1. Staff Post
9.1.4. Thursday
9.1.5. Fun Fact Friday?
9.1.5.1. Fact of the day
9.1.6. Blog Promotional
9.1.6.1. Week 1
9.1.6.1.1. Did you know fact about blog topic
9.1.6.2. Week 2
9.1.6.2.1. Excitement Post - look out for our blog post next week on (insert blog topic)
9.1.6.3. Week 3
9.1.6.3.1. Blog link
9.1.6.4. Week 4
9.1.6.4.1. FB LIVE Q/A from blog author?
9.2. Spontaneous posting
9.2.1. Not Scheduled
9.2.1.1. Staff accomplishments
9.2.1.2. Win for the Week
9.3. Stimulating Interaction
9.3.1. Responsibility of ALL STAFF
9.3.1.1. Like
9.3.1.2. Share
9.3.1.3. Reply to comments on posts that directly involve you
9.4. Run by Aly S.
9.4.1. Directed by Ali C
10. Internal Referral Program
10.1. Google Reviews
10.1.1. Ensure PT Focus
10.1.1.1. Email Campaigns
10.1.2. Internal Promotion of Program
10.1.2.1. Flyers
10.1.2.2. Facebook Posts
10.1.2.2.1. T-shirt Pictures
10.1.3. 1. Google Responses
10.1.4. 1. Google Page Complete and Updated Regularly
10.1.4.1. Hours
10.1.4.2. Holiday information
10.1.4.3. Promotions
10.2. Success Stories
11. 3. Blog/Unique Content
11.1. Goal: 1 original content post per month
11.2. Coordinate topic with Inservice presenter for the month
11.3. Ali Managed
12. Paper Marketing
12.1. Rack Cards
12.1.1. Monthly contact with GBMC Office Manager to make sure materials are full
12.1.2. Mercy
12.1.3. TSM
12.1.4. Frequently referring physicians
12.1.5. College Student or New Grad, somebodies friend or family member?
12.2. Quick Fax?
12.2.1. Quick Progress Note
12.2.2. Immediate appointment openings available