MTHC_TEC-CH_2009

1. goals

1.1. give participants the opportunity to work on online communication project

1.2. be aware of several involved dimensions, technological and communicative

1.3. pay attention to psicosociology of online communities

1.4. team-working

2. contents

2.1. diffusion theories

2.2. text and hypertext

2.3. Website Communication Model

2.4. quality

2.5. promotion

2.6. backlinks

2.7. search engines

2.8. web 2.0

2.9. usability

2.10. usages

2.11. il sito del vicino

3. method

3.1. ex-cathedra classes

3.2. project

3.3. weekly presentation of previous class

4. evaluation

4.1. class presentation, 10%

4.2. project, 30% (within May, 28.)

4.3. written exam, 60%

4.4. NB: all marks should be >= 6

5. materials

5.1. Students' map (in eCourses)

5.2. Prof. Cantoni's blog

5.3. Cantoni L., Tardini S. (2006). Internet [Routledge Introductions to Media and Communications]. Routledge, London (UK) – New York (NY)

5.4. Cantoni, L. e Ceriani, L., Fare comunicazione on line. Analisi dell'attività di un sito internet attraverso i file di log, Comunicazione Italiana, 2007

5.5. Cantoni, L. e Piccini, C., Il sito del vicino è sempre più verde, Franco Angeli, Milano 2004

6. contacts

6.1. lorenzo.cantoni@lu.unisi.ch

6.2. marco.fare@lu.unisi.ch

7. further reading

7.1. Cantoni L., Faré M., Tardini S. (2006). A Communicative Approach to Web Communication: the Pragmatic Behavior of Internet Search Engines. «QWERTY», 1 (1), pp. 49-62

7.2. LEGO paper + search engine's article