MARKETING MANAGEMENT

1. Marketing Mix

1.1. Product - branding, labeling and packaging – Concept

1.1.1. Branding

1.1.1.1. Brand Mark

1.1.1.2. Brand

1.1.1.3. Brand Name

1.1.1.4. Trade Mark

1.1.2. Labelling

1.1.3. Packaging

1.2. Price - Concept, Factors determining price

1.2.1. (i) Product Cost (ii) The Utility and Demand (iii) Competition (iv) Government and Legal regulations and (v) Marketing Methods Used.

1.3. Promotion – Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations

1.3.1. Advertising

1.3.1.1. Personal Selling

1.3.1.1.1. Sales promotion

2. MARKETING PHILOSOPHIES

2.1. Production Concept

2.1.1. Product Concept

2.1.1.1. Selling Concept

2.1.1.1.1. Marketing Concept

3. Functions of Marketing

3.1. Gathering and analyzing market information

3.1.1. Market Information

3.1.1.1. Marketing Planning

3.1.1.1.1. Product Designing and development