1. Why
1.1. Opportunity to improve AOV/UPT
1.2. Increase Cross-promotional Item Adoption Rate
1.3. She can shop full outfits/style herself with our merchandise
2. Who
2.1. SD
2.1.1. Petra
2.1.1.1. UI/UX Sign Off
2.1.1.2. Scope Commitments
2.1.2. Richard
2.1.2.1. UAT
2.1.2.1.1. Merchandise Strategy
2.1.3. Ryan Cohen
2.1.3.1. Requirements/UAT
2.1.3.2. Merchandise Management
2.2. JF
2.2.1. Daria
2.2.1.1. Requirements Sign Off
2.2.1.2. Timeline Management
2.2.1.3. Scope Commitments
2.2.2. Pilar
2.2.2.1. Merchandise Strategy for EU
2.2.3. Courtney Stone
2.2.3.1. Merchandise Strategy for NA
2.3. Data Analytics
2.3.1. Dani Ragan
2.3.1.1. Roadmap Alignment
2.3.2. Tess Alinan
2.3.2.1. Reporting
2.3.3. Spencer Nelson (Or Derek?)
2.3.3.1. Algorithm Creation
2.4. Product/Tech
2.4.1. SD
2.4.1.1. Esther De La Torre
2.4.2. JF
2.4.2.1. Jon Huff - NA
2.4.2.2. Christophe Fernandes - EU
3. Open Questions
3.1. What is the current performance of Outfits Pages? (JF)
3.2. Do we want to keep the outfit pages that currently exist?
3.3. Are we going to use an algorithm? Do we want to enhance the algo if so?
3.4. How do we merge algo and manual "fashion" curated content?
3.5. Are there other areas beyond PDP we could display this module? (Interstitial?)
3.6. What *really is* complete the look? A full outfit? or upsell?
3.7. Who does complete the look on site today?
3.7.1. Car sites / food./ uber eats
3.8. What do our sister brands do?
3.9. Do we replace FBW or move it for Complete the Look
3.10. Can we integrate/populate Complete the Look with Outfits pages?
4. When
5. What
5.1. SD
5.1.1. Recommendation Module on PDP
5.1.1.1. FPL Driven or Algo Driven
5.1.1.1.1. Display Conditions - Merchandise focused or AOV - "complete the look" w/ multiple items or upsell
5.1.1.2. Tracking / Reporting
5.1.1.2.1. Reporting to Merchandise Team
5.1.1.2.2. Reporting to Slack tracker
5.1.1.2.3. Web Analytics
5.1.1.3. Design Execution
5.2. JF
5.2.1. Recommendation Module
5.2.1.1. FPL Driven or Algo Driven
5.2.1.1.1. Display Conditions - Merchandise focused or AOV - "complete the look" w/ multiple items or upsell
5.2.1.2. Tracking / Reporting
5.2.1.2.1. Reporting to Merchandise Team
5.2.1.2.2. Reporting to Slack tracker
5.2.1.2.3. Web Analytics
5.2.1.3. Design Execution
5.2.1.3.1. PDP