Sarah
作者：Sarah AL Dada
1. Position DG as a family business
2. Ecommerce support and enhancement
2.1. Follow up on weekly GDNs
2.2. Google Maps and Reviews
2.3. SEO optimization following up
2.4. Email marketing
3. DG App
3.1. following up on execution and development
3.2. Marketing Campaign
3.3. Launch Campaign
3.4. Weekly marketing notficiations
4. Dada Group Corporate Branding
4.1. communicate DG Heritage and Story
4.2. Customer Service support and communication
4.3. DG Stakeholder Report
4.4. DG As employer of choice
5. customer Support Enhancement
5.1. Follow up on awareness creation
5.2. Run awareness campaign for fleet, services and capabilities
6. Culture
6.1. research more into desired DG culture
6.1.1. Reflect this on marketing communication
7. Market Research and Data Collection System - dashboard for all brands
7.1. Research important KPIs
7.2. Create a data collection and reporting system
8. Complimentary products partnership and branding - wine coolers, nut roasters, fruit shops
8.1. Sona and Nabeel
8.2. Sona and al Rayhan
8.3. Sona and AL makrazi Fruits
8.4. Liebherr and Mercedes
9. Market Opportunity Identification
9.1. identify market opportunities and present communications
10. Launch DG communication Guideline
11. CSR campaigns and community engagement
11.1. Nara
11.2. gender empowerment
11.3. causes
12. showroom enhancement
12.1. display guideline
12.2. newsletter
12.3. following up on offers
12.4. price tags
13. Hypermarket Support
13.1. increase brand visibility
13.2. Increase market shares and achieve set targets
14. POP project
14.1. sona
14.2. nara
15. Influencers Support and activation
16. Home Shopping Segment
16.1. Plan and execute
17. Home Shopping Segment
17.1. Weekly follw up on product of the week
17.2. Weekly meetings with Salma to train her on the product
17.3. Follow up on execution and branding
18. Plan
19. Costing and pricing for both Amman and Aqaba - all categories - continuously and time consuming!!
19.1. Market Data Collection & Market Visit
19.2. Data Entry
19.3. Data Analysis
19.4. data Analysis and recommendation
20. Market Studies
20.1. Market Visit
20.2. Data Entry
20.3. Data Analysis and recommendations
21. calculating Offers and prices for all brands, all channels both Amman and Aqaba
21.1. data download for all channels all brands
21.2. Data calculation
21.3. Data Analysis
22. Market Visits
23. Following up on agency jobs and following up on details
24. Arranging for social media posts
25. Market Visits
25.1. following up on small details like stand dimensions
26. Data entry for hand held offers
27. Packaging
27.1. Researching similar products packaging
27.2. Copy writing for packaging material
27.3. Editing user manual and translation
27.4. following up on packaging execution with agency and relevant departments.
28. Budgeting
28.1. Entering POs/PRs on system
28.2. Following up on tracing sheet implementation
28.3. Following up on POs
28.4. Photocopying, arranging with finance and filing
