Questionnaire

1. Sections

1.1. Qualyfing questions

1.2. Basic questions about the category being studied.

1.3. Classification or demographic questions.

2. Guideline

2.1. Proceed from general to specific

2.2. Arrange questions in logical order.

2.3. Respondent won't have to work hard to get the answer

2.4. Determine if you need several questions instead of one

2.5. Be careful respondents don't neglect to state a importante reasons because the feel is obvious.

2.6. Respect respondents privacy.

2.7. Decide how to handle sensitive issues.

2.8. After finishing writing questionnaire, read it out loud.

3. Types of questions

3.1. Open-ended

3.1.1. Free. response with pre-codes

3.1.2. Probing

3.1.3. Clarifying

3.1.4. Free response

3.2. Close-ended.

3.2.1. Dichotomous

3.2.2. Multiple Response

3.2.3. Unipolar

3.2.4. Bipolar

3.2.5. Hedonic

3.2.6. Buying Intent

3.2.7. Agree / Disagree

3.2.8. Ranking

3.2.9. Constant Sum

3.2.10. Rating Scale

3.2.10.1. Likert

3.2.10.2. Semantic Differential

3.2.10.3. Balanced

3.2.11. Forced Choice

3.2.11.1. Paired Comparisons

3.2.11.2. Forced Preference

4. Basic elements

4.1. Translate the objectives of the research project into specific questions that can be answered by the respondents.

4.2. Motivate the respondents to cooperate and give their information correctly that ir reflects their attitudes accurately.

5. Steps

5.1. Consult your statement of the study objectives and develop from it a list of information to be obtained.

5.2. Consider the method of data collection.

5.3. Draft the questionnaire.

5.4. Get someone to read the questionnaire and critique it.

5.5. Pretest the questionnaire.

5.5.1. Small sample of interviews.

5.5.1.1. Ways of pretesting

5.5.1.1.1. Using first day's of work

5.5.1.1.2. Using one city

5.5.1.1.3. Rule of Thumb

5.6. Make the necessary revisions and proceed.

6. Validation

6.1. Involves recontacting a portions of the respondents and conducting a brief follow-up interview to confirm that the original interview was handled properly.

6.1.1. Method of contact.

6.1.2. Questions asked.

6.1.3. Exhibits / products shown.

6.1.4. Respondent's familiarity with interviewer.

6.1.5. General reactions to the interviewer.