1. export
1.1. 1800-1900 Guinness takes advantage of the extension of the British Empire to be exported all over the world
1.1.1. in 1870, 10% of Guinness sales were made outside Ireland
1.1.2. 1886, The Guinness brewery establishes itself as the largest in the world with 1.2 million barrels per year (production reaches almost 3 million barrels per year)
1.2. today Guinness is sold in cans or barrels under pressure
1.2.1. 1 million pint / day in Ireland
1.2.1.1. 10million pint / day in the world or 25,000 hectolitre per day.
1.2.1.1.1. depuis 2000, 10% des vente son en Afriques (50% du marché des bières en Afriques)
2. communication
2.1. celtic harp
2.1.1. symbol of Ireland since the reign of Henry 8
2.1.1.1. use as a logo since 1862, but reversed from the royal coat of arms
2.2. the toucan since 1940
2.2.1. "toucans in their nest agree. Guinness is good for you. Try some today and see what one or toucan do."
2.2.1.1. jeu de mot avec "toucan"a la place de "two can"
2.2.1.2. in 2000, obtains the title of best movie ads of all time in the United Kingdom according to the Sunday time and Channel4.
3. origin / history
3.1. 1759 Arthur Guinness son of a brewer decides to hire a brewery to brew his own beer in Dublin
3.1.1. St James's Gate Brewery, the lease is signed 12/31/1759 for the use of the site for 9000 years for 45 pounds per year.
3.1.1.1. the lease is no longer valid because Guinness bought and expanded the property.
4. manufacture / composition
4.1. ingredients : water, barley, hops and yeast.
4.1.1. part of the barley and steamed then roasted which gives the dark ruby red color and its special taste
4.1.2. it's a stout, a very dark beer with a thick white head.