1. increase revenue
1.1. higher price
1.1.1. differentiate the product from the competitors
1.1.1.1. change the product
1.1.1.1.1. offer speacial option
1.1.1.1.2. change to burger as the primary product
1.1.1.1.3. offer to niche market
1.1.1.2. brand value
1.1.1.2.1. brand promotion
1.1.2. improve taste and quality of the product
1.1.2.1. offer special ingredients or pizza
1.1.2.1.1. Desert pizza
1.1.3. pakage deals
1.1.4. improve the service
1.1.5. get higher percentage of sales from cheap sales channels i.e website and app
1.2. sales volume - more costumers
1.2.1. get more returning customers
1.2.1.1. align brand with the vp
1.2.1.2. improve the ordering experice
1.2.1.2.1. website
1.2.1.2.2. faster service
1.2.1.2.3. app
1.2.1.2.4. better service
1.2.1.2.5. optimze the menu option
1.2.1.2.6. streamline menu
1.2.1.3. offer discount
1.2.1.3.1. 10 pizza card
1.2.1.3.2. digital loyalty program
1.2.2. get new costumers
1.2.2.1. promotion
2. decrease cost
2.1. prodution cost
2.1.1. eliminate non essential menu options