1. Economical
1.1. Macro-level
1.1.1. Growth
1.1.1.1. Steady release of consoles and games
1.2. Meso-level
1.2.1. Sector charactaristics
1.2.2. Value network in sector
1.2.2.1. One of the oldest, most influencial gaming companies
1.2.3. Media concentration
1.2.3.1. CEO per region
1.3. Micro-level
1.3.1. Income structures
1.3.1.1. Sales per game and console
1.3.2. Cost structures
1.3.2.1. Production
1.3.2.2. Marketing
1.4. Games
1.4.1. Distrubution
1.4.1.1. Free market selling
1.5. Currency
1.5.1. Different types of income
1.5.1.1. Euro
1.5.1.2. US Dollar
1.5.1.3. Japanese Yen
2. Ecological
2.1. Uses a lot of energy
2.1.1. To make
2.1.1.1. Pressure by other companies
2.1.1.1.1. Other ways to make consoles
2.1.1.1.2. 'Green offices'
2.1.2. To use
3. Socio- cultural
3.1. Cultural trends
3.1.1. Health
3.1.2. Educational
3.1.3. Community
3.1.4. Authencity
3.2. Social violence
3.2.1. American gun violence
3.2.2. Game industry blamed
3.2.2.1. Crimes
3.2.2.2. Grand theft auto
3.2.3. Nintendo steered away from violent games
3.3. Social influence
3.3.1. Gaming is luxury for kids
3.3.2. Much influence from social media
3.3.3. Portable gaming devices
3.3.3.1. Nintendo DS
4. Political
4.1. Not much political issues
4.2. Restrictive
4.2.1. Censorship of gamecontent
4.2.1.1. Good image of the company
4.2.1.2. Lots of educational and sports content
4.3. Protective
4.3.1. Trademarks
4.3.2. Patents
5. Technological
5.1. Infrastructure
5.1.1. Online exclusive platform
5.1.1.1. To play multiplayer
5.1.1.2. Used as marketplace for Nintendo games
5.1.1.3. Get Nintendo news
5.2. Production
5.2.1. Switching from Physical to online products
5.2.1.1. They can control value of the sales
5.2.2. Only focus is hardware
5.3. Distribution
5.3.1. Still physical games
5.3.2. More focus on online selling
5.4. Intelligence
5.4.1. Big selling consoles
5.4.1.1. WII
5.4.1.2. GameBoy
5.4.1.3. DS
5.4.2. Big flops
5.4.2.1. WII U
5.4.2.2. Nintendo Labo
5.5. Sharing
5.5.1. Gameshare
5.5.1.1. Sharing games for a limited time
5.6. Experience
5.6.1. Enjoying the classics
5.6.1.1. Zelda
5.6.1.2. Mario
5.6.1.3. Pokémon
5.6.2. More innovations on the succes
5.7. Connect
5.7.1. With customers
5.7.1.1. Via press
5.7.1.2. Nintendo direct
5.7.1.2.1. Replacement for E3