1. Why Need Search Traffic
1.1. People wants to discover to you
1.1.1. Organic Traffic
1.1.1.1. free
1.1.1.1.1. offset the cost from paid ads
1.1.1.2. high quality
1.1.1.3. Organic search can be boost from existing audiance through social media
1.2. For getting discovered
2. From User Perspective
2.1. Search engine evolution of classified listings
2.2. People search for
2.2.1. content
2.2.1.1. may be news and entertainment
2.2.1.1.1. Google
2.2.2. product & Services
2.2.2.1. Examples
2.2.2.1.1. Amazon
2.2.2.1.2. Practo
2.2.2.1.3. Zomato
2.2.2.2. cannot have awareness , cannot advertise
3. How it works
3.1. primary purpose
3.1.1. Relevant Result
3.1.1.1. Eg , if search for hotel display supermarket not relevant
3.1.2. Quality Result
3.1.2.1. Eg, display hotels not near to you and bad rating is no quallity information
4. Do Make money
4.1. Profitable business
4.1.1. creating Niche
4.1.2. 84% of the google revenue from ads
4.2. Business wants to be discovered
4.2.1. advertise on search ads
5. Search Eco System
5.1. Business that wants customers
5.1.1. Customers wants Product/Services
6. Onpage & Offpage SEO
6.1. On page SEO
6.1.1. Title of Website
6.1.2. Meta Description
6.1.3. Header tags
6.2. Offpage SEO
6.2.1. Action taken outside of the website
6.2.1.1. Social media
6.2.1.2. blog post
6.2.1.3. Content Marketing
7. Keywords Research Tools
7.1. Important aspects of SEO
7.1.1. Keywords used for email marketing
7.1.2. Organic search traffic
7.1.3. copy writing