Traditional medicinals

1. Characteristics

1.1. Chat

1.2. Formal language

1.3. Active community

1.4. Newsletter

1.5. Environmental topics

1.6. Care about well-being

1.7. Interest on the brand

2. Benefits

2.1. Consciencious about environment

2.2. New subscriptions

2.3. Word of mouth

2.4. Clients thoughts and opinions

2.5. More information brand

2.6. More sales

3. objectives

3.1. Personalized products/offers

3.2. Care about the environment

3.3. Consume natural products

3.4. Knowing in depht about products

4. Is an independent company that embraces sustainability, ingredient purity and social and environmental activism by selling their natural herbal products.

5. Typology

5.1. Consumer communities

5.2. Brand communities (advocate)

6. Reasons

6.1. Meet the consumers

6.2. joint an environmental plant community

6.3. Arrive to more people and raise awareness

6.4. increase sales

6.5. Consumers loyalty

7. Tasks

7.1. Discounts and promotions

7.2. Recommendation of products

7.3. share recipes (herbal apothecary)

7.4. Chat/questions about product and brand

7.5. Activities (plant projects DIY)