LIFE TIME

1. Brand Characteristics

1.1. Educational

1.2. Inviting

1.3. Friendly

1.4. Innovative

1.5. Entertaining

1.6. Functional

2. Consumer Perceptions

2.1. Family-oriented environment

2.2. High-end facility

2.3. Luxury

2.4. Healthy and fit lifestyle

2.5. One-stop shop

2.6. High social status

2.7. Expensive

3. Heritage

3.1. Founded in 1992 by Bahram Akradi

3.2. Bahram Akradi was an immigrant from Iran

3.3. Bahram Akradi started off as a janitor in a local gym in Minnesota

3.4. First club opened in Brooklyn, Minnesota in 1992

3.5. Second club opened in Egan, Minnesota in 1994

3.6. In 1996 the company received $6.5 million from Minneapolis-based Northwest Equity Partners

3.7. In 1998 FCA ltd was changed to Life Time Fitness

4. Brand Personality

4.1. Empowerment

4.2. Sincerity

4.3. Personable

4.4. Reliable

4.5. Supportive

4.6. Approachable

4.7. Accessible

5. Brand Advertising

5.1. The Healthy Way of Life

5.2. Life Time Foundation

5.3. My Body. My Happiness. My Lifetime

5.4. Healthy People. Healthy Planet

5.5. The Lifetime Way

5.6. Athlete Sponsorship

5.7. Experience Life Magazine

6. Brand Associations

6.1. Lulu Lemon

6.2. Apple

6.3. North Face

6.4. NOBULL

6.5. Samsung

6.6. Zumba

6.7. Rebook

6.8. Whole Foods

6.9. Speedo

6.10. Wilson