Store launch (MB)

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Store launch (MB) 作者: Mind Map: Store launch (MB)

1. Evaluation

1.1. No of organized housing

1.2. Potential No of Customer

1.3. Space availability in store

1.4. Footfall in store and Average sales

1.5. Number of SKU's

1.6. Area Coverage and Density

1.7. Number of supermarket in the area and ecom services available

2. Marketing

2.1. Customer Acquisition

2.2. Customer USP/Survey

2.3. Competitors and their promotional scheme

2.4. Digital Marketing and app promotion

3. Metrices to Monitor

3.1. Refund/ Sales

3.2. daily sales and AOV

3.3. No of SKU's live

3.4. Fulfillment rate

3.5. On time delivery and delivery efficiency

3.6. Operational cost / Number of orders

4. Issues to be aware of

4.1. Incorrect SAP MB code mapping

4.2. Cron run for stock update issue

4.3. F&V picking and storage in cold areas

5. Budgeting/Resource mapping

5.1. Number of Stations required

5.2. IT infrastructure cost (Pc's Tab, Printer, scanner etc.)

5.2.1. PC; Barcode Printer; TAB TC-21; Android Lyf Phones ; Presentation scanner (Sticker Printer) ;Scanner Table (OTG)

5.3. Asset infra required

5.3.1. Packing Tables Slotted Angle Rack-1600MM Trolley, Shopping, MS Chrome Plated 125L Tablet Stand

5.3.2. HPT, weighing M/c ; Weighing Scale -20 kg Hand Sealing Machine 300 X 1.6MM

5.3.3. 4ft Cabinet Freezer

5.3.4. Crate-Blue Dimensions:- OD :600 400 225 mm Plastic Pallets (4ft X 3ft) Trolley, Basket, MS,1830X1718X600MM

5.4. Delivery bags,

5.4.1. Poly pack Pouches KEEP IT FRESH Net Roll Punnet - big/small Cling Wrap DT roll (Size 60x30) 2D/4D Tray Brown paper Bags Temper Proof Bags Cold Small Temper Proof Bags Ambient Small/Medium hole Cable Tie

5.5. vehicles , bikes (rental cost)

6. Operations

6.1. Fund approval from RIL and asset PO tracking

6.2. Manpower requirement, Recruitment and Training

6.3. SKU mapping and SAP integration

6.4. SOP's & standing instruction for handling common issues (MRP,Bunddle, Weight diff etc..)

6.5. Packaging material availability

6.6. PPD Metrices monitoring and improvement

6.7. Liaison with local authority

6.8. Defining minimum and safety stock for ensuring fulfillment rate.

6.9. Operation FC and overheads (consumable and other utilities)

6.10. handling Spoilage and inhouse damage/pilferage

7. Customer service

7.1. Refund issue handling

7.2. Customer feedbacks/expectations

7.3. building customer loyalty/minimize churn rate