Profit prior to Incorporation

1. Revenues

1.1. Numbers of users

1.1.1. Numbers of people with the app installed

1.1.1.1. Numbers of people with ANY fitness app installed

1.1.1.2. % of those who have OUR fitness app

1.1.2. % that have used the app

1.2. Revenue per user

1.2.1. From paying users

2. Costs