STP

1. Segmentation

1.1. Segmentation has to do with the marketing and splitting up into groups with similar characteristics. Geographic, Demographic, Psychographic, Behavioral

2. Targeting

2.1. Targeting is about selecting the right customers that the company wants to sell their goods or services to. This includes the segmentation of the market, choosing which part of the market is appropriate to sell to, and making sure that the products sell.

3. Positioning

3.1. Positioning has to do with where your product stands in relation to your competitors products. A good way to position yourself in the market is to stick through and ride out the bad times.