1. Top School Choice - Factors
1.1. Low hanging Fruits - Currently in contact or IM done deals
1.2. Federal Funding
1.3. Private Universities/more online courses
1.4. Number of sciences courses and total serviceable enrollment
1.5. Part of Bubble university Grouping
2. Lead Generation Strategy
2.1. Sowmmiya
2.1.1. Universities
2.1.1.1. Work with Josh - Personalised email content (Automation), NOTE - Academic Calendar
2.1.1.2. Linkedin
2.1.1.3. CS - Referrals
2.1.1.4. Closed lost ops
2.2. Marketing
2.2.1. Localisation of ANZ webpage
2.2.2. Paid Ads and retargeting campaigns, refer academic calendar
2.2.3. Event /Conferences
2.2.4. AWARDS
2.3. BDR - Elisabetta
2.3.1. TAFE and VET contact scrapping, sequence and calls
2.3.2. IB Schools contact scrapping, sequence and calls
2.3.3. Independent and catholic schools contact scrapping, sequence and calls
3. Support
3.1. Nurturing Collaterals
3.2. Training
4. Education System
4.1. Primary
4.2. Intermediate
4.3. Secondary
4.3.1. IB
4.3.2. Independent Schools
4.3.3. Catholic School
4.4. Tertiary
4.4.1. VET, Diploma and TAFE Programs
4.4.2. Universities
4.4.2.1. Private University
4.4.2.2. Oldest Public University
4.4.2.3. The Australian Technology Network
4.4.2.4. Innovative Research Universities
4.4.2.5. Regional University Network
4.4.2.6. New South Wales Alliance Group
4.4.2.7. New Zealand
5. Research Findings
5.1. One influencer/champion in university groupings
5.2. $3bn Federal Funding
5.3. International Students - Revenue
5.3.1. Pilot Program
5.3.2. Shift in mindset - Blended learning
5.4. Academic terms - Different for every university
5.4.1. Decision made a month before the academic term
5.5. Budgets
5.5.1. <5000 USD
5.5.1.1. Instructor and HOD
5.5.2. >5000 USD
5.5.2.1. Instructor, HOD, CTO