IR / Slicer

1. Website

1.1. Existing

1.1.1. Add in more case studies

1.1.2. Revamp the existing site to make it look better, it should like a IT company type of write up

1.1.3. Add in more POS content and the different modules

1.1.4. POS Systems | Point of Sale for Small Businesses | Square

1.1.5. PouchNATION - Asia's Leading Guest Management Solution

1.1.6. POS USA: Expert Point of Sale (POS) Advice, Tips & Reviews

1.1.7. Website Mood boards

1.1.7.1. Websites

1.1.7.1.1. Mindbody Business | Mindbody

1.1.7.2. Landing pages

1.1.7.2.1. Retail POS System Singapore - Edgeworks Solutions Pte Ltd

1.1.7.2.2. Best Retail Point-Of-Sale System | EPOS Singapore

1.2. Affiliate site example https://sgemployee.sg/

1.2.1. For testing purpose to see if the existing website is the bottom neck for SEO and SEM

1.2.2. Affiliate site content are to rewrite the content

2. SEO

2.1. Setup different city specific services pages Example: Background Check UK - Everything You Need To Know

2.2. Start seo on the affiliate site

3. SEM

3.1. Different landing pages for each city

3.2. Test send SEM to the affiliate site to see if we can capture more leads