GTM Framework

1. I. Insights

1.1. Problem-Solution Fit

1.1.1. Problems

1.1.1.1. Problem 1

1.1.1.2. Problem 2

1.1.1.3. Problem 3

1.2. Product-Market Fit

1.2.1. Use Case

1.2.1.1. Use Case 1

1.2.1.1.1. Industry

1.2.1.1.2. Industry

1.2.1.1.3. Industry

1.2.1.2. Use Case 2

1.2.1.2.1. Industry

1.2.1.2.2. Industry

1.2.1.2.3. Industry

1.2.1.3. Use Case 3

1.2.1.3.1. Industry

1.2.1.3.2. Industry

1.2.1.3.3. Industry

1.3. Ideal Account Profile

1.3.1. Buying Group

1.3.1.1. Champion

1.3.1.1.1. Jobs-to-Be-Done

1.3.1.2. End User

1.3.1.3. Influencer

1.3.1.4. Procurement

1.3.1.5. Buyer

1.4. Purchase Process

1.4.1. Step 1

1.4.2. Step 2

1.4.3. Step 3

1.4.4. Step 4

1.4.5. Step 5

2. II. Strategy

2.1. Customer Lifecycle

2.2. Customer Journey

2.3. Lead Acquisition Model