Media Relationship Management

1. Media Relations

1.1. Targeting

1.2. Timing

1.3. Relationship

2. Strategic Media Relations Management

2.1. Making use of Media for the organisation's benefit

2.2. Media assisting the organization to structure their message well

3. Four fields of Psychology

3.1. Cognitive Pschology

3.2. Developmental Psychology

3.3. Cultural Psychology

3.4. Positive Pschology

4. Relationship Model

4.1. Audience and Engagement

5. Publicity Model

5.1. Audience address

6. 6 Elements of Beneficial Audience Relationship

6.1. Control Mutuality

6.2. Trust

6.3. Satisfaction

6.4. Commitment

6.5. Exchange Relationship

6.6. Communal Relationship