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Lecture 2 作者: Mind Map: Lecture 2

1. Strategy

1.1. Mission

1.1.1. Statement

1.2. Mission Statement

1.3. Goal

1.4. Strategy

1.4.1. Distinctive Competencies

1.4.2. Factor

1.4.2.1. External

1.4.2.1.1. Economics

1.4.2.1.2. Political

1.4.2.1.3. Legal

1.4.2.1.4. Technology

1.4.2.1.5. Competition

1.4.2.1.6. Market

1.4.2.2. Internal

1.4.2.2.1. Human Resources

1.4.2.2.2. Facility/Equipment

1.4.2.2.3. Financial

1.4.2.2.4. Customers

1.4.2.2.5. Products/Services

1.4.2.2.6. Technology

1.4.2.2.7. Suppliers

1.4.3. Operations Stategy

1.4.3.1. Quality Based

1.4.3.1.1. Improve

1.4.3.2. Time Based

1.4.3.2.1. reduce

1.5. Tactics

2. Competitiveness

2.1. Business

2.1.1. Marketing

2.1.1.1. understand customer want/need

2.1.2. Operation

2.1.2.1. Product service design

2.1.2.2. Cost

2.1.2.3. Location

2.1.2.4. Quality

2.1.2.5. Quick Response

2.2. Global Competition

2.2.1. Force

2.2.1.1. Improve tech/transportation

2.2.1.2. Loosen regulation (FIN)

2.2.1.3. Increase Demand

2.2.1.4. Reduce Trade barriers

2.2.1.5. Cost Advantage

2.2.2. Disadvantage

3. Productivity

3.1. Output/Input

3.1.1. Input (Labor, Machine, Capital, Energy)

3.2. Yield

3.2.1. Good product/Input

3.3. Factor

3.3.1. Capital

3.3.2. Quality

3.3.3. Technology

3.3.4. Management