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Apple 作者: Mind Map: Apple

1. Political Factors

1.1. Country Regulations for privacy and type of charger,

2. Legal Factors

2.1. intellectual property laws, such as software and music, for much of its income

3. Economy factors

3.1. There is a wide range of economic factors that affect Apple directly, as well as, indirectly. These include overall macroeconomic climate in the market, inflation rate and interest rate, as well as, foreign currency exchange rates.

4. Social Factors

4.1. Rising use of mobile access (opportunity) Increasing dependence on digital systems (opportunity) International anti-Apple sentiments (threat)

5. Environmental Factors

5.1. The biggest environmental issue facing Apple is the disposal of used or nonworking electronic devices. The expense of disposing of devices, particularly those containing lithium batteries, could be high. Apple could be forced to assume that expense because of concerns about such devices in landfills.

6. Technological Factors

6.1. Growing cloud computing demand (opportunity) Increasing technological integration in businesses (opportunity) Growing mobile market (opportunity) Growing technological capabilities of other firms (threat)