Plus61J Process Map 2022

1. Building out credibility as media outlet /Designing processes that can scale

2. Partner engagement

2.1. Standardised partnership agreement and Terms of Engagement

2.2. Regular check-ins by senior management with partner

2.3. Clear terms of event partnership engagement, marketing terms, audience share, etc.

3. Team

3.1. Roles and responsibilities for each role and each individual

3.2. Post-event reflection and learnings documented / shared

3.3. Regular culture building activities

4. Resources

4.1. Clear list of all types of resource - how to engage, rates, previous experiences at Plus61J etc.

4.2. A pipeline of potential writer/content resource, with a clear framework for engagement

5. Internal Systems

5.1. Clear commercial terms and processes for invoicing, sharing of content published, etc.

5.2. Set up Resource engagement system and list

5.3. Review Shared drive and create optimised directory structure

5.4. Set up Access and Password management system for IT

5.5. Create an access process to review and monitor costs per project (managing third party vendors such as writers/videographers/graphic designers)

6. Content

6.1. Decide on a clear scope Email publishing and management

6.2. Clearly document the deliverables for website content and images, and the variations / options

6.3. Document process content curation/publisher partnerships (Haaretz/Syndication)

6.4. Create database for vetted freelancers and examples of work for individual project selection)

7. Funding

7.1. Creds presentations, and Plus61J outline for presenting

7.2. Grant review and ongoing management process

7.3. Develop a detailed funding model including Donation review (Reader/partner) management process

7.4. Create easy payment access points and tracking

8. Website

8.1. Image and content uploading process

8.2. Monthly internal website review – SEO, plugins, CMS updates and speed checklist

8.3. Content metadata and image optimization process

8.4. Monthly analytics review – individual pages, content, heatmaps

9. Marketing

9.1. Team content engagement / collaboration process

9.2. Social media progress meetings - standard reports, standard timing

9.3. Digital footprint and community impact review - standard reports

9.4. Weekly resourcing and process review, identifying issues and resource gaps for marketing

9.5. Quarterly social media strategy and direction meeting and checklist

9.6. Quarterly media/PR partnership strategic review

10. Advertising

10.1. Daily / Weekly ad optimisation process

10.2. Design resource process, approval of design process

10.3. New production of ad campaign process

10.4. Ad / results delivery process and schedule

11. HR

11.1. Staff recruitment vetting and process

11.2. Pus61J Onboarding document

11.3. Staff training and skillset improvement

11.4. Performance management and reviews