1. 3. Ferrero Rocher
1.1. i. Segmentation, Targeting, Positioning
1.1.1. -The offering of company has been targeted at college-goers, couples, and children. The company uses a selective targeting strategy.
1.2. ii. Distribution Strategy
1.2.1. -It distributes its products through a variety of distribution channels, including retailers, wholesalers, and distributors as well as e-commerce websites.
1.3. iii. Brand equity
1.3.1. -Through its advertising and appealing packaging, the Ferrero Rocher Group is known for creating a unique visual identity and visibility within the market.
1.4. iv. Competitive Analysis
1.4.1. -The global Italian Confectionary Group competes against companies like Nestle and Cadbury. These factors include availability, penetration in current markets as well as expansion to new markets.
1.5. v. Customer Analysis
1.5.1. -Ferrer Rocher began targeting special occasions/festivals in line with the branding of the peer companies.
2. 1. Cadbury
2.1. i. Product Strategy
2.1.1. With such a huge product line up we can gauge the targeted customer base and they carter to a lot of people and their needs.
2.2. ii. Price/Pricing Strategy
2.2.1. -Cadbury has strategically placed the price of the products so that all the targeted segments can be met.
2.3. iii. Place & Distribution Strategy
2.3.1. -The places of distribution has made the products available to a lot of customers and the in turn has generated a profit for the company both in terms of customer base and the revenue.
2.4. iv. Promotion & Advertising Strategy
2.4.1. -We find that the promotion strategy in the marketing mix is done through the television, posters, newspaper, online, radio.
3. 5. Hershey
3.1. i. Product Strategy
3.1.1. -Hershey's is a popular brand which offers chocolates and other sweet sauces & syrups. A variety of products are available in different shapes and sizes
3.2. ii. Price/Pricing Strategy
3.2.1. -Hershey's is a premium brand and charges higher price compared to other standard chocolates.
3.3. iii. Place & Distribution Strategy
3.3.1. -Hershey's has a strong distribution network and is able to reach across many countries worldwide.
3.3.2. -All major cities are covered by the distribution channels of the company. The chocolates are available at all leading retail stores & ecommerce platforms.
3.4. iv. Promotion & Advertising Strategy
3.4.1. -Promotion is done through TV Ads, Magazine Ads and Billboards. Hershey's mission is to create delicious chocolate that could be enjoyed by everyone.
4. 2. Nestle
4.1. i. Product Strategy
4.1.1. -One of the most dominant segments for Nestle is chocolates. It has popular products such as Kitkat, Munch, Eclairs, Polo and Milky Bar. It has also come up with Alpino chocolate to target the gifting segment
4.2. ii. Benefit-led Advertising
4.2.1. -Advertising strategies must include the specific benefit provided by a product. Benefit-led advertising coupled with a storytelling narrative builds better recall.
4.3. iii. Price/Pricing Strategy
4.3.1. -Pricing strategy for Nestle includes launching different SKU (Stock Keeping Units) at various price points (line filling) to cater different customers.
4.4. iv. Brand Building and Equity
4.4.1. -These franchise stores are located in colleges, schools, university campuses, mall food courts, and corporate parks. By building a robust on-ground presence, Nestle’s products become the de facto choice for youth
4.5. v. Promotion & Advertising Strategy
4.5.1. -Nestle focuses on extensive advertising and marketing for its individual brands and products.
4.6. vi. Place & Distribution Strategy
4.6.1. -Consumers can buy the products through retailers. They do come up with discounts and tactics to keep busy this distribution channels. Maggi and Nescafe are the two products that are in great demand. With the help of these two products, they can easily move their other products.
5. 4. Toblerone
5.1. i. Product Stratergy
5.1.1. -The company started with producing a triangular chocolate bar which includes milk chocolate, nougat, almonds and honey.
5.2. ii. Price/Pricing Strategy
5.2.1. -Toblerone then decided to reduce the weight of the chocolate bar which would not even require changing the packaging. As a result the weight of the 400g bar is reduced to 360g and the 170g bar to 150g. The major reason behind this weight reduction was the increase in the ingredient cost. The brand didn’t want to increase the price of the chocolate
5.3. iii. Distribution Strategy
5.3.1. -Toblerone is distributed and sold in more than 120 countries. 25% of its total revenue is obtained from the duty free shops in the airports and constitutes the third best seller in the duty free stores.
5.4. iv. Promotion & Advertising Strategy
5.4.1. -Toblerone invested very less in promoting their brand. Though the brand has a great potential of capturing more global market, it is not being pushed that much.