1. Consumer
1.1. Target Market
1.1.1. Assumptions
1.1.1.1. Primary
1.1.1.1.1. Renters
1.1.1.1.2. Small home/ Condo
1.1.1.1.3. RV Camper
1.1.1.1.4. Small Bus owners
1.1.1.2. Secondary
1.1.1.2.1. Campus Housing
1.1.1.2.2. Elderly
1.1.1.3. Tertiary
1.1.1.3.1. Large Home
1.1.1.3.2. College Dorm
1.1.2. Define
1.1.2.1. Market Survey
1.2. Competitor Analysis
1.3. Existing Customers
1.3.1. Define
1.3.1.1. Market Survey
1.3.1.1.1. Why did they buy?
1.3.1.1.2. Who did they buy for?
1.3.1.1.3. Survey. Are they happy and would the recommend?
1.3.1.1.4. How many bought sensors?
1.3.1.1.5. How many activated?
1.3.2. Online Purcahses
1.3.2.1. Gender
1.3.2.1.1. M: 15, 14u = 8800
1.3.2.1.2. F: 9, 8unique = 4693, 3 radio,
1.3.2.2. Source
1.3.2.2.1. Radio: 5
1.3.2.2.2. TV: 4
1.3.2.2.3. Google: 16
1.3.2.3. Location
1.3.2.3.1. US: 11
1.3.2.3.2. Ohio: 14
1.3.2.4. Avg Sell: $562
1.4. Sales
1.4.1. Retailler
1.4.1.1. Acquire New
1.4.1.1.1. Physical Locations
1.4.1.1.2. Online
1.4.1.2. Refine Existing
1.4.1.2.1. Displays
1.4.1.2.2. Increase Unit Sales
1.4.2. Wholesale
1.4.2.1. Bulk Sales outlets
1.4.2.2. Distributor Network
1.4.3. Direct 2 Consumer
1.4.3.1. Reach
1.4.3.1.1. Store
1.4.3.1.2. Internet
1.4.3.1.3. Radio
1.4.3.1.4. TV
1.4.3.1.5. Print
1.4.3.1.6. Grassroots
1.4.3.1.7. Outbound Sales
1.4.3.2. Conversion
1.4.3.2.1. website
1.4.3.2.2. phone