1. 1-Advertising Planning
1.1. specific objectives (the Unique Selling Proposition, for example), and the budget
2. Media planning
2.1. 1-Media Strategy
2.1.1. 'Media Strategy' is a part of the marketing strategy; hence the 'media plan' is part of the overall market plan, and media selection is the final stage in the process of the promotion of a product through advertising.
2.2. 2-Media Research
2.2.1. 'Media Research' involves the collection of data about the various advertising media, surveying consumers on their media preferences and habits, and carrying out primary and secondary research on effectiveness of each medium for selling particular types of products.
2.2.1.1. Press: NRS (National Readership Surveys Ltd) Radio: RAJAR (Radio Joint Audience Research Ltd) Cinema: CAVIAR (Cinema and Video Audience Research) Outdoor: POSTAR (Poster Audience Research)
2.3. Client Information
2.3.1. A good source for information about targeted markets, previous promotions, product sales, distribution patterns, brand plans, and budget
2.4. Competitive Advertising
2.4.1. Often media planners make scheduling decisions based on the amount of competitive traffic
2.5. Media Information
2.5.1. A designated marketing area (DMA) is one type of media-related information pertaining to the broadcast coverage area for television.
2.6. Consumer Information:
2.6.1. Supermarket scanner data are used to locate target audiences within media markets.
2.7. Market Research
2.7.1. Independently gathered information about markets and product categories